Our Listing Process

What to Expect

1. Site Visit

First order of business is getting together at the property to ensure we have all the information on the home. This is usually 45 minutes and gives us a fantastic opportunity to get to know each other and everything you love about the home. During this visit we will break down the market for you and will recommend a well thought out and proven strategy for selling your specific piece of property.

2. Recommendations

Erica is a certified home staging professional and this is always included as part of our listing service at no extra cost! Not sure whether to replace the tired flooring, paint, or to stage etc. We will make recommendations and connect you with some professional contractors to get the most out of your home if needed.

3. Marketing Ingredients

Once your home is show ready, the Marketing Lab starts to bubble with professional photos, filming videos and measuring for floorplans. Ideally this will take place one day to one week prior to hitting the market depending on our agreed upon strategy and timeline. Then we input the data and start building all the material.

4. Sign Up

Our modern branding & eye catching “For sale” sign gets set up at your home and we start pushing out professional teaser videos. The whole neighbourhood will be a buzz!

5. Web Launch

Once we have all the media ready to roll, we launch the listing on all our media outlets. The listing will be live on Matrix (for REALTORS® only) right away and will take up to 24 hours to hit all of the public sites.

6. Showtime

After everything is online and we have tested all of the links, we will send you an email for you to preview. We will then ask for your feedback or suggestions to make sure all info is correct and we did not miss any detail… This is when it gets exciting.

7. Social Media Boost

Our strategy is time specific and cleverly laid out. Within 24 hours, your home should be going viral. This is the perfect opportunity for you to spread the word to your friends and family. The goal is to get your home to as many people that can see it online. The more the better!

8. Open Houses

Realtor® and Public open houses within first week of listing can be a great tool. They’re not always necessary but depending on your specific market they could be an asset. We always discuss this option with our sellers before listing and explain the true value of the open house and whether it is a good fit for your property.

9. Offers

This is the fun part and with hundreds of homes sold in recent years our negotiation skills are polished. Working closely with you as a team, we will discuss with an appropriate negotiation strategy to ensure you receive top dollar for your home!

10. Sold

With military like precision, we’ve achieved your objective. It doesn’t end there though. The selling process can be intense and lengthy, so we will stand by your side and offer additional services and answer any questions so that you feel comfortable all the way though.

11. Legal

Now that we have a done deal, we need the lawyers to make it official. Bank documents and Title transfers are all done at this time. I have long standing relationships with established law firms we can refer you to, unless you have one you’ve worked with previously.

12. Moving Truck

Now it’s time to start packing and preparing to move. Depending on the agreed upon possession date, we can help make sure you are 100% ready prior to the possession date.

13. Key Releases

Once you are out and moved on, I will be there to do final walkthrough and collect all the keys from you. We will then facilitate a key hand off to the new buyers and make sure everyone is happy.

14. Pop Bottles

We did it. We have successfully helped you sell your home and made the process/experience something to remember. This was a full team effort and with every successful sale there is always a reason to celebrate. This is another area where we excel at.

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